What Makes Donna Run… and Jump, Shoot and Putt?


It’s not many of us who can say they know a president of a national sports organization. But for the members of the sisterhood of the Jacksonville Jewish Center, Donna Orender is just that.

Donna has spent a lifetime navigating uncharted waters in the field of sports. But be-fore serving as president of the Women’s National Basketball Association (2004-2010), she was an All-Star in the Women’s Professional Basketball League. She also played on AAU teams and even in the famed Rucker League in Harlem.

Donna’s love of sports goes goes back to when she played for Elmont High School, Elmont, NY. She was an All-American basketball player at Queens College of the City University of New York where the coach, Lucille Kyvallos, was one of the best in the nation. Donna only wanted to play at that elite level.


Basketball isn’t her only sports infatuation. Donna spent 17 years at the PGA Tour where she launched the production company that worked to strategically grow its global production, television and digital businesses before being promoted to the office of the commissioner. In 2005 she was named to the Sporting News’ Annual Power 100 and as one of Fox Sports.com’s 10 Most Powerful Women in Sports.

Growing up on Long Island, her parents and two sisters were very involved in their Conservative synagogue, the Elmont Jewish Center and its Hebrew school. A regular at Saturday morning services, Donna led junior congregation and sang in the choir. For Donna, “The Center was a center of our family life.”

When she moved to Jacksonville from New York in 1990, she was a single young woman on her own. One of her first stops was the Jacksonville Jewish Center where she found the same kind of close community she had enjoyed on Long Island. “I would sit in the back and it would make me feel at home. I could feel the presence of my grandparents in particular and a sense of place and comfort.” She was soon “adopted” by a local family who have been with her for every life milestone since and the synagogue is still a pivotal part of her life.

ATLANTA - AUGUST 27: WNBA President Donna Orender (C) joins the broadcast team of LaChina Robinson and Bob Rathbun for the game between the Atlanta Dream and the Washington Mystics during Game Two of the 2010 Eastern Conference Semifinals at Philips Arena on August 27, 2010 in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2010 NBAE. (Photo by Scott Cunningham/NBAE via Getty Images)

From her grandparents, all first generation Americans, to her parents, her ties to her Jewish heritage run deep and she hopes to instill that love of Judaism in her twin sons, who attended the Martin J. Gottlieb School, a Solomon Schechter school in Jacksonville. “We feel strongly about grounding them in Jewish values and community, as well as giving them a deep and abiding connection and responsibility to their roots.” Not surprisingly, her sons played basketball and the family has been involved in the Maccabi USA movement. Marching together into the Teddy Stadium in Jerusalem in 2013 as members of the USA delegation was a highlight for the entire family.

Today, Donna is CEO of Orender Unlimited, but her real passion is in creating broader understanding for women and girls and developing deeper opportunities for them. Often honored for her dedication to community development, her proudest accomplishment is Generation W. A national movement now in its sixth year, Generation W is a full-day conference designed to educate, inspire and connect women and girls.

Women’s League is proud of members like Donna Orender. Let us know about other women in your sisterhood who are making a difference in the world. Write to info@wlcj.org.

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